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Gene Caballero left his stable job at Dell to cofound GreenPal, an on-demand lawn care service. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThis as-told-to essay is based on a conversation with Gene Caballero, a 44-year-old cofounder of GreenPal, based in Nashville. I'm a cofounder of GreenPal, a platform that connects homeowners with lawn care professionals. After purchasing my first home, finding reliable lawn care for myself and my mom was a daunting task.
Persons: Gene Caballero, , It's, Uber, Airbnb, Bryan Clayton's Organizations: Dell, Service, Business Locations: Nashville, West
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